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Mara's Beauty Diary|Beauty and Fashion

Linea Organica x bSoul Brand Launch


Beautiful without Make-up...Every Women's Dream
I am extremely fortunate to attend the launch of the newest skincare brand here in the Philippines -- Bsoul by Linea Organica. Bsoul is a natural skincare line that aims to reinvigorate the skin by activating its correct function. Hailing from Tuscany, Italy, this luxury skincare and makeup line uses bio-compatible and eco-friendly ingredients to solve the root causes of skin problems, avoiding damage recurrence and the frustrating lifespan of skincare effects that never last. It was with great honor to meet the owner of Linea Organica and the team behind this organic luxury brand at Conrad Manila.



bSoul founder Martina Bindi flew all the way from Italy to the Philippines herself to launch the brand in Manila last July 12 at the Conrad Manila. She is a skin expert for more than a decade focusing on advanced facial and body techniques applied to aesthetics, Ms. Martina's motivation comes from her personal experience, after having spent 13 years facing skin problems herself. It's Martina's success story that fuels the bSoul tagline "Beautiful without makeup—every woman's dream." Ms. Martina is the kind of person whom you would see as a successful person yet you would never feel intimidated by her. She has a very down to earth and positive attitude which makes me admire her.


Ms. Martina introduced her own brand starting with a little bit of biology. She explained the physiological balance of the skin. And judging by the way Ms. Martina explains this, it really shows how she is extremely passionate about the wellness of the skin and how she carefully  curated Linea Organica and bSoul’s products and services.


In the photo below is a photo of one of their staff who tried bSoul products. He posted a before and after photo of his skin during a few months of using bSoul. And the results are amazing!


Linea Organica have many different types of treatments that are targeted for different problem areas of the body. They have facial treatments, body treatments and hair services. And what really amazes me is they don’t use any equipments to do ang of their treatments. Keeping up with the vision of Bsoul and Linea Organica, they use special hand techniques for their treatments. At the event one of their popular treatments were done by none other than Ms. Martina.

HYDRA Lift Lifting Anti-Aging

A treatment that awakens cell metabolism, restores hydrated skin and highly improves anabolic and metabolic mechanisms to flush out toxins from the skin. 


As watching Ms. Martina does her magic on Ms. Shen, you could really tell that she has been doing this for a long time because of how expert she is with the way she does the facial treatment. She also generously gave the audience some tips on how to properly do your skincare regimen and massage techniques that you can do on yourself at home. 



At present bSoul products are now finally distributed in the Philippines, Singapore, Malaysia, Italy and the rest of Europe, with treatments and products that rid the skin of bacteria and restores the skin back to its fresh, natural state.



bSoul Products









bSoul Starter Kit: Hydra-Milk Cleanser and Hydra-Comfort Face Cream







Hydra-Milk Cleanser (Php 1,700)


Hydra-milk cleanser is a cleansing emulsion with argan oil, rosa moschata, rosemary extract, sage, thyme, and natural surfactants. It is advisable to use tonic milk in the evening to remove make-up (including the delicate area of ​​the eye contour ) and in the morning for accurate skin cleansing, prior to applying bSoul home remedies.
Massage the milk on face, neck and periocular area then rinse thoroughly with water. It can also be used by men during shaving.








Hydra-Comfort Face Cream (Php 4,060) 


Hydra comfort is a facial moisturizing cream rich in active ingredients that can improve skin 's ability to retain water. It gives brightness and softness. Thanks to its isodermal formula, it is suitable for all skin types. Ideal for those skins that need to be hydrated, at all levels.
It contains Squalene, Olive Fruit Oil, Olive fruit unsaponifiables and Shea Butter, to hydrate from the surface to the depths of the skin and rebalance the hydro-lipo-protein film damage by UV rays. Mallow, Aloe and Althea extracts are responsible for strong smoothing, anti-inflammatory, and refreshing action, respectively. Rosemary and Tocopherol are powerful antioxidants that removes potentially damaging free radicals. Our product alsa has Natural Moisturizing Factors that will keep your skin intact and supple.






Thank you very much Linea Organic for a very fun and informative afternoon! Thank you also for the bSoul products that we get to take home for us to try! As always, thank you Ms. Marcie for inviting us at the event! ❤️

bSoul is a brand under Linea Organica, a company committed to distributing organic and natural beauty products and treatments all over the world. Follow bSoul and Linea Organica at @lineaorganicaph on Facebook, Instagram and Twitter or via the hashtags #GoOrganicWithLineaOrganica, #PleasurableBeauty and #LineaOrganicaExperience. Visit bSoul and Linea Organica at the 2nd floor of S Maison in Pasay or at Ayala Vertis in Quezon City.

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